Happy Market Research Podcast

Happy Market Research Podcast

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.
00:00
00:00

Resumen del episodio

In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.

Episodios

799-

Ep. 32 – AI vs. Human Empathy: How to Protect Your Insights Career with Jan Dawson

In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.

10 sep. 2026
798-

Ep. 31 – The Trust Recession: Navigating the Verification Economy with Rebecca Brooks, Founder & CEO at Alter Agents

In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Rebecca Brooks, Founder & CEO of Alter Agents. Rebecca shares her journey of building an award-winning, employee-first consultancy and dives deep into her team's longitudinal study on "The Trust Recession". She discusses how consumer skepticism has birthed a "verification economy," why Gen Z and Gen Alpha are pushing back against AI depersonalization, and how brands must become hyper-intentional to rebuild connection.

20 ago. 2026
797-

Ep. 30 – The Risks of False Confidence in AI Research with Kelsy Saulsbury, Director of Client Insights at H&R Block

In this episode, host Dan Fleetwood speaks with Kelsy Saulsbury, Director of Client Insights at H&R Block, about the rapid acceleration of AI in market research. Kelsy breaks down the hidden risks of "false confidence" in AI outputs, how models tend to "round to the middle," and practical steps to build safe, democratized research systems across your organization.

Thu, 6 Aug 2026 14:00:00 +0000
796-

Ep. 29 – Navigating AI Sprints, Synthetic Data, and Cognitive Debt with Eugenia Archetti, Senior Manager at Owens & Minor

In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Eugenia Archetti, Senior Manager of Customer and Market Insights at Owens & Minor. Eugenia shares how her team leverages AI sprints, synthetic personas, and close-ended agents to accelerate new product development in healthcare and consumer channels.

23 jul. 2026
795-

Ep. 28 – How Research Teams Can Become Strategic Consultants with Alex Gardner

In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Alex Gardner, former VP of Research, Payments Insights, CX, and Enterprise Analytics at U.S. Bank, about how research teams can move beyond project intake and become true strategic partners inside organizations. Alex shares her journey from design and UX into research leadership, explaining why researchers need to understand the broader business landscape, collaborate across disciplines, and communicate insights in a way executives can act on. The conversation covers internal research consultancies, vendor spend, AI-powered insight repositories, fake AI survey responses, prompt design, and why researchers need to stop being “task takers” and start owning their expertise.

25 jun. 2026