Resumen del episodio
In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.
In this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.
Episodios
Ep. 32 – AI vs. Human Empathy: How to Protect Your Insights Career with Jan Dawson
EscuchadoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Jan Dawson, former Senior Director of Research and Insights at Vivint. Jan breaks down how he leveraged AI for iterative, "bite-sized" discovery research, why treating AI like a junior intern prevents overgeneralization, and how human empathy remains the ultimate differentiator in insights. He also offers tactical frameworks for prioritizing urgent vs. important stakeholder requests and explains why researchers should act like 4-year-olds.
Ep. 31 – The Trust Recession: Navigating the Verification Economy with Rebecca Brooks, Founder & CEO at Alter Agents
EscuchadoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Rebecca Brooks, Founder & CEO of Alter Agents. Rebecca shares her journey of building an award-winning, employee-first consultancy and dives deep into her team's longitudinal study on "The Trust Recession". She discusses how consumer skepticism has birthed a "verification economy," why Gen Z and Gen Alpha are pushing back against AI depersonalization, and how brands must become hyper-intentional to rebuild connection.
Ep. 30 – The Risks of False Confidence in AI Research with Kelsy Saulsbury, Director of Client Insights at H&R Block
EscuchadoIn this episode, host Dan Fleetwood speaks with Kelsy Saulsbury, Director of Client Insights at H&R Block, about the rapid acceleration of AI in market research. Kelsy breaks down the hidden risks of "false confidence" in AI outputs, how models tend to "round to the middle," and practical steps to build safe, democratized research systems across your organization.
Ep. 29 – Navigating AI Sprints, Synthetic Data, and Cognitive Debt with Eugenia Archetti, Senior Manager at Owens & Minor
EscuchadoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood speaks with Eugenia Archetti, Senior Manager of Customer and Market Insights at Owens & Minor. Eugenia shares how her team leverages AI sprints, synthetic personas, and close-ended agents to accelerate new product development in healthcare and consumer channels.
Ep. 28 – How Research Teams Can Become Strategic Consultants with Alex Gardner
EscuchadoIn this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Alex Gardner, former VP of Research, Payments Insights, CX, and Enterprise Analytics at U.S. Bank, about how research teams can move beyond project intake and become true strategic partners inside organizations. Alex shares her journey from design and UX into research leadership, explaining why researchers need to understand the broader business landscape, collaborate across disciplines, and communicate insights in a way executives can act on. The conversation covers internal research consultancies, vendor spend, AI-powered insight repositories, fake AI survey responses, prompt design, and why researchers need to stop being “task takers” and start owning their expertise.
Ep. 27 – Turning Research Into Media-Worthy Stories with Svetlana Gershman, Sr. Vice President at Method Communications
EscuchadoIn this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Svetlana Gershman, Senior Vice President at Method Communications, about how research can drive media coverage, brand positioning, and thought leadership. Svetlana shares how her background in marketing research evolved into a role inside a PR agency, where research is used not only to inform strategy but also to create credible, newsworthy stories. The conversation covers how to design studies with headlines in mind, why researchers should collaborate closely with PR strategists and journalists, and how brands can stand out in noisy spaces like AI by owning their unique point of view.
Ep. 26 – Why Human Facilitation Still Matters in the Age of AI
EscuchadoIn this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Andy Garlikov, Director of Strategic Insights at HowSo, about the evolving role of qualitative researchers in an AI-powered world. Andy shares how he moved from customer and executive engagement into qualitative research, and why he believes researchers often undersell themselves by calling their work “moderation” instead of facilitation. The conversation explores where AI-moderated research works, where it still falls short, and why empathy, rapport, nonverbal cues, and human curiosity remain essential to getting deeper insights.
Ep. 25 – Live from IIEX: What’s Next for Research After AI Hype
EscuchadoDan Fleetwood records live from IIEX, speaking with Stan Sthanunathan, Brian Madden, and Jen Plebani about the biggest conversations shaping market research today. From AI and synthetic data to data quality, human judgment, and the future role of researchers, this episode captures the energy, concerns, and opportunities coming out of the conference.
Ep. 24 – What It Takes to Measure Impact in Modern Advertising with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads
EscuchadoIn this episode of the Happy Market Research Podcast, Dan Fleetwood talks with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads, about what it takes to measure real impact in today’s advertising landscape.
Ep. 23 – When Great Ideas Meet Market Reality with Eric Rasmussen
EscuchadoDan Fleetwood talks with Eric Rasmussen about what it takes to turn complex technology into real consumer adoption. Drawing from his experience at companies like 23andMe, Groupon, and eBay, Eric shares lessons on aligning insights, product, and strategy in fast-moving environments.
Ep. 22 – Why Great Researchers Spend More Time Listening with Janani Venkataraman, Director of Research & Insights at BILL
EscuchadoDan Fleetwood talks with Janani Venkataraman, Director of Research & Insights at BILL, about how the role of market research is evolving inside modern organizations. Janani shares why listening to stakeholders is critical and how AI is influencing the future of research.
Ep. 21 – Leading with Purpose with Kajoli Tankha, Head of Consumer Insights at Microsoft
EscuchadoDan Fleetwood chats with Kajoli Tankha, Microsoft’s Head of Consumer Insights, about her journey from agency life to leading a global insights team. They discuss leadership, navigating challenges, and how consumer insights shape Microsoft’s products and strategy.
Ep. 20 – Turning Insight Into Strategic Influence with Brianna Sylver, Founder of Sylver Consulting
EscuchadoDan Fleetwood talks with Brianna Sylver, founder of Sylver Consulting, about how insights professionals can move from reporting findings to shaping real business decisions. Brianna shares her journey from researcher to founder and explains why clarity, positioning, and strategic thinking are essential for turning insight into impact.
Ep. 19 – Making Insights Matter in a Digital Marketplace with Nick King, Insight Director at AutoTrader
EscuchadoDan Fleetwood talks with Nick King, Insight Director at AutoTrader, about how insight teams operate inside a fast-moving digital marketplace. Nick shares how his team partners with product and commercial teams to ensure research informs real decisions at scale, balancing speed, rigor, and impact.
Ep. 18 – Raising the Bar for Qualitative Research with Marilisa Beatty, VP of Qualitative Research at KJT
EscuchadoDan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what good qualitative research actually looks like in practice. Marilisa shares her perspective on rigor, thoughtful study design, and building strong client partnerships to ensure qualitative insights are credible and useful.
Ep. 17 – The Reality of In-house Research with Laurie Michaels, Associate Director of Market Research at Innovation Partners
EscuchadoDan Fleetwood talks with Laurie Michaels about the realities of doing market research inside an organization. Laurie shares how working closely with internal stakeholders, balancing priorities, and communicating insights effectively are key to making research actually get used.
Ep. 16 – What Brands Get Wrong About the Next Generation with Gary Rudman, President of GTR Consulting
EscuchadoDan Fleetwood talks with Gary Rudman, President of GTR Consulting, about what brands often get wrong when trying to understand Gen Z. Gary breaks down how authenticity, identity, and culture shape this generation far more than stereotypes. A fast, insightful conversation for anyone researching or marketing to younger audiences.
Ep. 15 – The Power of Research in Shaping Public Sector Strategies with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec
EscuchadoDan Fleetwood chats with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, about how insights are shaping government marketing. Susan shares her approach to blending strategy with data to help government organizations make informed decisions and navigate complex challenges.
Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP
EscuchadoDan Fleetwood chats with Giovanni Riggioni, Customer & Market Insights Manager at HP, about how data and AI are transforming product strategy. Gio shares how his team blends behavioral insights with research to better understand customer needs and guide innovation at HP.
Ep. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROAST
EscuchadoDan Fleetwood chats with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening and AI are transforming market research. Jamie shares how pairing technology with human insight helps brands truly understand consumer sentiment and turn online conversations into meaningful business decisions.
Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico
EscuchadoDan Fleetwood sits down with Cecilia Rodriguez of Discover Puerto Rico to talk about how research helps understand travelers, spot tourism trends, and turn data into strategies that strengthen Puerto Rico’s brand.
Ep. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke Reavey
EscuchadoJoin host Dan Fleetwood as he talks with Brooke Reavey, marketing professor at Dominican University, about the challenges and opportunities in today’s research world. From the rise of survey fraud to the importance of academic trust, Brooke shares her perspective as both a practitioner and educator. She also highlights how initiatives like the Marketing Research Competition give students hands-on experience and prepare them for impactful careers in market research.
Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research
EscuchadoDan Fleetwood talks with Mary Hayes, Product Insights Manager at L&E Research, about balancing AI efficiency with the human touch in market research. Mary shares her career journey, the role of recruitment in data quality, and why empathy and communication are key to ensuring data quality.
Ep. 9 – Pushing the Boundaries of Innovation in Market Research with Doug Keith, Founder of Future Research Consulting
EscuchadoDan Fleetwood talks with Doug Keith, Founder of Future Research Consulting, about the shifting landscape of market research. Doug discusses the importance of embracing innovation, the rise of agile research and AI, and how strategic thinking and curiosity are essential for staying ahead in the industry.
Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate
EscuchadoDan Fleetwood talks with Josh LaMar, CEO of Amplinate, about how customer insights drive business growth. Josh shares his journey from tech to UX, emphasizing the importance of understanding customer behavior and using research to improve products and strategies. They also discuss AI's role in shaping the future of market research.
Ep. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious Insight
EscuchadoDan Fleetwood chats with Andrew Moffatt, CEO of Qrious Insight, about the shift from traditional surveys to behavioral data in market research. Andrew explains how passive, real-time data collection solves many current research challenges and how AI is helping brands gain deeper, more accurate consumer insights.
Ep. 6 – Fraud, AI, and the Broken Supply Chain of Research with Tyler Lewtan, CEO of Zintro
EscuchadoDan Fleetwood chats with Tyler Lewtan, CEO of Zintro and ThinkEasy, about the growing crisis in data quality and what the research industry can do about it. From fake respondents and AI threats to smarter fraud prevention and innovation gaps, Tyler shares bold insights and practical solutions for anyone working in market research today.
Ep. 5 – Rethinking Buyer Behavior in the Age of AI with Tim Sanders, VP of Research Insights at G2
EscuchadoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood talks with Tim Sanders, VP of Research and Insights at G2. Together, they unpack the key findings of G2’s 2025 Buyer Behavior Report and how generative AI isn’t just an enhancement anymore, but a baseline expectation. Tim shares how AI was used at every step of building the report, from survey design to data visualization. He also reveals why 50% of enterprise buyers churned to vendors with better AI, and how today’s tech leaders are shifting buying decisions from ROI to adoption velocity. If you're in B2B marketing, research, or software sales, this episode will challenge how you think about buyer behavior, agentic AI, and the future of discovery.
Ep. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek Bhaskaran
EscuchadoIn this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Vivek Bhaskaran (QuestionPro), Nik Blach (ex-Epic Games), and Rob Aseron (ex-Zynga) about the power of UX research in gaming. They explore how player insights drive innovation, scale across massive audiences, and shape game strategy through surveys, behavioral data, and competitive analysis.
Ep. 3 – Decoding Gen Z and Augmented Reality with Aarti Bhaskaran, Global Head of Research and Insights at Snap
EscuchadoIn this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Aarti Bhaskaran, Global Head of Research and Insights at Snap. Aarti takes us on a deep dive into Snap's innovative research on generational trends, particularly Gen Z's use of social media, shopping behaviors, and the evolving role of augmented reality (AR) in shaping marketing strategies. From how AR is revolutionizing word-of-mouth marketing to how Gen Z is influencing the future of digital consumption, Aarti shares invaluable insights that are shaping the future of media, branding, and research.
Ep. 2 – Unlocking Data Quality with Bob Fawson, Founder of Data Quality Co-op
EscuchadoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood welcomes Bob Fawson, the founder of Data Quality Co-op, a pioneering independent clearinghouse for first-party data quality. Bob shares his journey in the data quality space, the impact of good data practices on research, and his insights on the evolution of market research in the digital age. From setting up a data quality co-op to his thoughts on the industry’s future, this conversation is a must-listen for anyone in the research field.
Ep. 1 – The Crossover Episode with Jamin Brazil, Chief Operating Officer at Parsec Education
EscuchadoIn this special kickoff episode of the Happy Market Research Podcast, host Dan Fleetwood welcomes a very special guest, Jamin Brazil! Jamin shares his fascinating career journey from building and leading major market research companies to transitioning into the edtech sector. Together, they discuss the founding story behind Happy Market Research, lessons from hundreds of interviews, and the human side of market research that transcends professional boundaries. Whether you're a longtime listener or a new follower, this episode offers a personal, heartfelt look at how passion, resilience, and community shape careers.
Trailer – A New Beginning with Dan Fleetwood, President of Research & Insights at QuestionPro
EscuchadoDan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show. Dan brings over 15 years of market research experience to the table and is eager to build upon the strong foundation laid by former host Jamin Brazil. The podcast will continue to feature expert interviews and discussions on the latest trends and innovations in the market research industry. Dan's enthusiasm for this new role is evident, as he aims to make the podcast a valuable resource for industry professionals.
Ep. 604 – Douglas Healy, Senior Director, Consumer Insights – Gatorade at PepsiCo provides a comprehensive overview of Package Testing
EscuchadoEp. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023
EscuchadoOur guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Find Reed Online: * LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/ * Schlesinger Group: https://www.schlesingergroup.com/en/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation…
Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker
EscuchadoOur guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, Find Jessica Online: * LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/ * The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: https://www.amazon.com/End-Bias-Overcoming-Transforming-Companies/dp/1250186188 Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a…
Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS
EscuchadoMy guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. Find Emmanuel Online: * LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ * Website: https://www.ipsos.com/en-us * Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828 Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This…
Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy
EscuchadoMy guest today is Susan Fader, keynote speaker and founder of FaderFocus. Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online: * LinkedIn: https://www.linkedin.com/in/fadersusan/ * FaderFocus: https://www.faderfocus.com/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics…
Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research
EscuchadoMy guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts. Find Anne Online: * LinkedIn: https://www.linkedin.com/in/annebeall/ * Website: https://beallrt.com/ * Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1 Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti:…
Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver
EscuchadoOur guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery. Find Hunter Online: LinkedIn: https://www.linkedin.com/in/hunterthurman/ Alpha-Diver: https://www.alpha-diver.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand…
Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage
EscuchadoOur guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.” Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft. Find Marbue Online: LinkedIn: https://www.linkedin.com/in/marbue-brown-43a8a52/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of…
Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX
EscuchadoHi Fam! You are listening to the happy market research podcast. Be warned, today's episode is a bit self serving. In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don't even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of something else. Keeping track of today's consumers is like watching humming birds on crack. Its a bit fun, but impossible to do for very long. At the same time, recruiting quality particpants for either qual or quant is getting harder and more time consuming. HubUX was setup to solve this. How? By recruiting on social meida platforms like TikTok and screening particpants via a robust survey tool that includes video auditions. Today, about 60% of the projects done on hubux are surveys. These…
Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University
EscuchadoMy guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States. Prior to joining MSMUR’s program as Executive in Residence, Michael served 27 years at MaritzCX, 11 of which were as the President and CEO. Meritz is a Customer Experience company rebranded as InMonent. Michael stated his career on the client side at General Motors. Find Michael Online: * LinkedIn: https://www.linkedin.com/in/michael-brereton-a35a7620/ * Website: https://broad.msu.edu/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook:…
Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS
EscuchadoMy guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. Find Emmanuel Online: * LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ * Website: https://www.ipsos.com/en-us Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree…
Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them
EscuchadoMy guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies. Find Kate Online: * LinkedIn: https://www.linkedin.com/in/katherineecaldwell/ * Abercrombie & Fitch: https://corporate.abercrombie.com/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in…
Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 
EscuchadoMy guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: * Location: Chicago, IL* Date: October 6, 2022* Tickets: https://events.bizzabo.com/imd-chicago-2022 * Website: https://www.insights-marketing.org/ Find Ashley Online: * LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ * Little Bird Marketing: https://littlebirdmarketing.com/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time…
Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics
EscuchadoMy guest today is Susan Fader, founder of FaderFocus.Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online: * LinkedIn: https://www.linkedin.com/in/fadersusan/ * FaderFocus: https://www.faderfocus.com/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in…
Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room
EscuchadoMy guest today is George Carey, Founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald’s, LEGO, and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. Find George Online: * LinkedIn: https://www.linkedin.com/in/george-carey-250676/ * The Family Room: https://familyroomllc.com/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti:…
Ep. 567 – Importance of Capturing the POV of Healthcare Customers with Daniel Fitzgerald, CEO and President of Apollo Intelligence
EscuchadoMy guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life. They support 80 of the top global-100 life science firms, as well as global market research agencies and consultancies, across 14 different countries in the Americas, Europe, and Asia. Prior to joining Apollo, Dan has been part of the bedrock of the market research industry serving as CEO of InCrowd, Managing Partner of Reimagine, Chief Client and Marketing Officer of Lightspeed, and GM of Global Market Insite. Find Daniel Online: * LinkedIn: https://www.linkedin.com/in/daniel-s-fitzgerald-024a2926/ * Apollo Intelligence: https://apollointelligence.net/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter:…
Ep. 566 – The Art of Thinking Differently about Business Challenges with Susan Fader: What is Contextual Intelligence
EscuchadoMy guest today is Susan Fader, founder of FaderFocus.Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and get “un-stuck,” reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online: * LinkedIn: https://www.linkedin.com/in/fadersusan/ * FaderFocus: https://www.faderfocus.com/ Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State…