Revenue Marketing Raw

Jeff Pedowitz and Dr. Debbie Qaqish 46 - Season 1. Episode 46. What B2B Marketers Can Learn from Fanatics Fest: Turning Customers into Raving Fans

Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function.

The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards that don't tie to revenue, Marketing Operations leaders stuck in IT support mode, and founders evaluating where AI moves the needle versus where it's theater.

What makes it different: no guest pitches, no vendor sponsorships, no buzzwords, no scripted talking points. Just two senior practitioners, together representing 40+ years of advising Fortune 500 CMOs, saying the quiet part out loud. Debbie coined the term "Revenue Marketing" in 2010, TPG formalized it in 2012, and she has since authored Rise of the Revenue Marketer and From Backroom to Boardroom. Jeff has authored F the Funnel, The Revenue Marketer, AI Agents Made Simple, and The Attic and The Algorithm, and hosts CMO Insights, where he has interviewed 130+ marketing leaders.

New episodes drop every Tuesday. Watch on YouTube and Vimeo, listen on Apple Podcasts and Spotify, or subscribe to the weekly email at pedowitzgroup.com/revenue-marketing-raw.

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Episodios

21 jul. 2026

14 jul. 2026

07 jul. 2026

30 jun. 2026

23 jun. 2026

16 jun. 2026

26 mayo 2026

19 mayo 2026

12 mayo 2026

07 mayo 2026

06 mayo 2026

Revenue Marketing Raw

Episodios

Season 1. Episode 46. What B2B Marketers Can Learn from Fanatics Fest: Turning Customers into Raving Fans

Season 1. Episode 45. The Buyer Left the Building and Your Marketing Doesn't Know it Yet

Season 1. Episode 44. Google Just Killed the Lead Form. Most Marketers Are Still Optimizing It.

Season 1. Episode 43. Better Faster Cheaper Is Dead. Using AI to Drive Revenue

Season 1. Episode 42. Your Brand is No Longer What You Say It Is. It is What AI Says it is.

Season 1. Episode 41. Your Next Direct Report Doesn't Have a Resume

Season 1. Episode 40. 96% of Marketers Are Using AI. Only 19% Are Getting Results.

Season 1. Episode 39. Women Built Revenue Marketing. Now AI Is Rewriting the Rules.

Season 1. Episode 38. 70:30 The AI Readiness Gap Nobody Is Talking About

Season 1. Episode 37. Scott Brinker is Right. Marketing is Now a Systems Design Discipline

Season 1. Episode 36. AI is the Forcing Function Marketing Ops Has Been Waiting For

Season 1. Episode 35. The Org Chart is Lying to You

Season 1. Episode 34. Your Buyers Are in Reddit Threads. Your Brand Isn't.

Season 1. Episode 33. The CMO in an AI World - Reinvent or Become Irrelevant

Season 1. Episode 32. AI as the New Operating System. What You Can't Afford to Miss.

Season 1. Episode 31. Is Your Marketing Team Efficient or Just Under-Strategized

Season 1. Episode 30. I Don't Have Time to Learn AI. Neither Do You. Let's Fix That.

Season 1. Episode 29. What's Really Breaking Marketing Leaders Right Now

Season 1. Episode 28. The MQL is Dead

Season 1. Episode 27. Marketing Workforce of the Future

Season 1. Episode 26. Stop Optimizing for Clicks. The. Real Truth About AEO

Season 1. Episode 25. The Death of Marketing Attribution and What Replaces It

Season 1. Episode 24. ChatGPT Isn't Your Assistant. It's Your Mirror.

Season 1. Episode 23. Marketing Teams are Busy But Not Effective

Season 1. Episode 22. The 12 Days of Revenue Marketing 2026 Predictions Edition

Season 1. Episode 21. Is Your Sales Team Selling or Just Forecasting

Season 1. Episode 20. When B2B Starts Acting Like B2C Is It Desperation or Evolution

Season 1. Episode 19. Attribution From Reporting Theater to Revenue Truth

Season 1. Episode 18. Your Lead Scoring Model is Lying to You

Season 1. Episode 17. Is Thought Leadership Dead

Season 1. Episode 16. What Happens When the CMO Owns Inside Sales and BDRs

Season 1. Episode 15. The Brave or The Bold CMO

Season 1. Episode 14. Your MarTech Stack Doesn't Exist to Look Good on a Vendor Report

Season 1. Episode 13. Your 3X Pipeline Coverage is Garbage

Season 1. Episode 12. The ABM Delusion: Why Your Account Based Strategy is Expensive Lead Gen

Season 1. Episode 11. The Perception Gap That's Leaving Revenue on the Table

Season 1. Episode 10. ChatGPT Knows Your Competitors Better Than You

Season 1. Episode 9. Your Marketing Team is Operating at 20% Capacity and They Don't Even Know It

Season 1. Episode 8. Marketing Ops vs RevOps

Season1. Episode 7. I Watched 500 Marketers at INBOUND Realize They're Using 10% of Their Stack

Season 1. Episode 6. We Are Eating Our Young

Season 1. Episode 5. Marketing Ops Can't Run Reports But Sure Let's Add 750 AI Agents

Season 1. Episode 4. Why Marketing Ops is Stuck in IT Support Mode and How to Break Free

Season 1. Episode 3. Do We Need a CMO Anymore

Season 1. Episode 2. Sales Still Thinks You're Uselss And They're Not Wrong

Season 1. Episode 1. Why Most Marketers Are Failing to Drive Revenue in 2025